/* =====================================================================
   ASH MEDIA GROUP — ash.css  (refonte DA v2)
   Clair · aplats de couleur unis · formes fluides/organiques · typo ronde
   Zéro dégradé. Charte ASH + bleu Canva en accent pop.
   ===================================================================== */

:root{
  /* Charte (aplats) */
  --violet:#641794;
  --violet-soft:#f1e6f8;     /* tint clair pour fonds */
  --orange:#ff6105;
  --orange-soft:#ffeadd;
  --blue:#00c4cc;            /* bleu Canva (pop) */
  --blue-soft:#dcfafc;
  --ink:#191919;
  --cream:#fffcf3;
  --white:#ffffff;
  --paper:#fff8ec;           /* fond chaud alt */

  --txt:#191919;
  --txt-soft:rgba(25,25,25,.62);
  --line:rgba(25,25,25,.10);

  --font-display:"Archivo",-apple-system,system-ui,sans-serif;
  --font-body:"Nunito",-apple-system,system-ui,sans-serif;

  --maxw:none;
  --pad:clamp(24px,5.2vw,60px);
  --r:28px;          /* radius cartes */
  --r-lg:44px;       /* radius blocs */
  --r-xl:70px;       /* radius géants */
  --ease:cubic-bezier(.34,1.3,.4,1);
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:hidden;max-width:100%}
body{
  font-family:var(--font-body);background:var(--cream);color:var(--txt);
  line-height:1.6;font-weight:500;overflow-x:hidden;-webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
ul{list-style:none}
::selection{background:var(--orange);color:#fff}

.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--pad)}
.section{padding-block:clamp(64px,9vw,120px);position:relative}

/* ---------- Type ---------- */
h1,h2,h3,h4{font-family:var(--font-display);font-weight:600;line-height:1.02;letter-spacing:-.01em}
.display{font-weight:800;font-size:clamp(2.7rem,7.5vw,6rem);line-height:.96;letter-spacing:-.03em;font-stretch:125%}
.h-sec{font-weight:800;font-size:clamp(2rem,4.8vw,3.6rem);line-height:1;letter-spacing:-.02em;font-stretch:125%}
.lead{font-size:clamp(1.05rem,1.5vw,1.28rem);color:var(--txt-soft);max-width:60ch;font-weight:500}
.muted{color:var(--txt-soft)}
.eyebrow{display:inline-block;font-family:var(--font-display);font-weight:600;font-size:.82rem;
  letter-spacing:.04em;padding:.5em 1.1em;border-radius:999px;background:var(--ink);color:var(--cream);margin-bottom:1.3rem}

/* accent words : couleur d'aplat, jamais d'italique rigide */
.c-violet,.c-orange,.c-blue{font-style:italic}
.c-violet{color:var(--violet)} .c-orange{color:var(--orange)} .c-blue{color:var(--blue)}
.hl{position:relative;white-space:nowrap}
.hl::after{content:"";position:absolute;left:-.05em;right:-.05em;bottom:.06em;height:.34em;
  background:var(--orange);border-radius:999px;z-index:-1;opacity:.9}
.hl.b::after{background:var(--blue)} .hl.v::after{background:var(--violet);opacity:.18}

/* ---------- Buttons (pills pleines) ---------- */
.btn{display:inline-flex;align-items:center;gap:.55em;font-family:var(--font-display);font-weight:600;
  font-size:1rem;padding:.95em 1.7em;border-radius:999px;transition:transform .3s var(--ease),box-shadow .3s var(--ease),background .25s;white-space:nowrap}
.btn .arr{transition:transform .3s var(--ease)} .btn:hover .arr{transform:translateX(4px)}
.btn-orange{background:var(--orange);color:#fff;box-shadow:0 10px 0 -2px #c44a02}
.btn-orange:hover{transform:translateY(-3px);box-shadow:0 14px 0 -2px #c44a02}
.btn-violet{background:var(--violet);color:#fff;box-shadow:0 10px 0 -2px #44105f}
.btn-violet:hover{transform:translateY(-3px);box-shadow:0 14px 0 -2px #44105f}
.btn-blue{background:var(--blue);color:#063a3d;box-shadow:0 10px 0 -2px #0799a0}
.btn-blue:hover{transform:translateY(-3px);box-shadow:0 14px 0 -2px #0799a0}
.btn-ink{background:var(--ink);color:#fff}.btn-ink:hover{transform:translateY(-3px)}
.btn-line{background:#fff;border:2px solid var(--ink);color:var(--ink)}
.btn-line:hover{transform:translateY(-3px);background:var(--ink);color:#fff}

/* ---------- Ticker ---------- */
.ticker{background:var(--blue);color:#06363a;font-family:var(--font-display);font-weight:600;
  text-transform:uppercase;letter-spacing:.04em;font-size:.85rem;overflow:hidden;white-space:nowrap;padding-block:.65rem;position:relative;z-index:60}
.ticker__track{display:inline-flex;animation:scroll-x 30s linear infinite;will-change:transform}
.ticker__track span{padding-inline:1.3rem;display:inline-flex;align-items:center;gap:1.3rem}
.ticker__track span::after{content:"●";font-size:.5em;color:#06363a}
@keyframes scroll-x{to{transform:translateX(-50%)}}

/* ---------- Header ---------- */
.header{position:sticky;top:0;z-index:50;transition:background .35s,box-shadow .35s}
.header.scrolled{background:rgba(255,252,243,.9);backdrop-filter:blur(12px);box-shadow:0 6px 22px -16px rgba(0,0,0,.4)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:1.4rem;padding-block:1rem}
.brand{display:flex;align-items:center;gap:.65rem;font-family:var(--font-display);font-weight:700}
.brand__mono{width:44px;height:44px;border-radius:16px;background:var(--violet);color:#fff;display:grid;place-items:center;
  font-size:.92rem;transform:rotate(-4deg);box-shadow:0 6px 0 -1px #44105f}
.brand__txt{font-size:1.12rem;line-height:1;color:var(--ink)}
.brand__txt small{display:block;font-family:var(--font-body);font-weight:600;font-size:.6rem;letter-spacing:.18em;text-transform:uppercase;color:var(--txt-soft);margin-top:3px}
.nav__links{display:flex;align-items:center;gap:1.9rem}
.nav__links a{font-weight:700;font-size:.98rem;color:var(--ink);transition:color .2s;position:relative}
.nav__links a:hover,.nav__links a.active{color:var(--violet)}
.nav__links a.active::after{content:"";position:absolute;left:0;bottom:-6px;width:100%;height:3px;background:var(--orange);border-radius:3px}
.nav__right{display:flex;align-items:center;gap:.9rem}
.lang{display:flex;border:2px solid var(--ink);border-radius:999px;overflow:hidden;font-family:var(--font-display);font-weight:600;font-size:.8rem}
.lang button{padding:.35em .75em;color:var(--ink);transition:.2s}
.lang button.on{background:var(--ink);color:var(--cream)}
.burger{display:none;flex-direction:column;gap:5px;width:30px}
.burger span{height:3px;background:var(--ink);border-radius:3px;transition:.3s}

/* ---------- Hero ---------- */
.hero{position:relative;padding-block:clamp(40px,6vw,80px) clamp(56px,8vw,104px);overflow:hidden}
.hero__grid{display:grid;grid-template-columns:1.04fr .96fr;gap:clamp(28px,5vw,64px);align-items:center}
.rating{display:inline-flex;align-items:center;gap:.55rem;background:#fff;border:2px solid var(--ink);
  padding:.4em .9em;border-radius:999px;font-weight:700;font-size:.85rem;margin-bottom:1.5rem;transform:rotate(-1.5deg)}
.rating .stars{color:var(--orange);letter-spacing:.06em}
.hero h1{margin-bottom:1.5rem}
.hero__cta{display:flex;flex-wrap:wrap;gap:.9rem;margin-top:2rem}
.hero__media{position:relative;isolation:isolate}
.blob{position:absolute;inset:-6% -4% -6% -4%;background:var(--violet);z-index:-1;
  border-radius:46% 54% 56% 44%/52% 44% 56% 48%;animation:blobmove 14s ease-in-out infinite}
.blob.orange{background:var(--orange)} .blob.blue{background:var(--blue)}
@keyframes blobmove{0%,100%{border-radius:46% 54% 56% 44%/52% 44% 56% 48%}50%{border-radius:54% 46% 44% 56%/46% 54% 46% 54%}}
.hero__media img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:38px;border:5px solid var(--ink);
  box-shadow:14px 16px 0 -2px var(--ink)}
.chip{position:absolute;background:#fff;border:3px solid var(--ink);border-radius:999px;padding:.5em 1em;
  font-family:var(--font-display);font-weight:600;font-size:.82rem;display:inline-flex;align-items:center;gap:.45em;
  box-shadow:0 6px 0 -1px var(--ink);z-index:2}
.chip .dot{width:9px;height:9px;border-radius:50%;background:var(--orange)}
.chip.blue{background:var(--blue);color:#06363a} .chip.blue .dot{background:#06363a}
.chip.orange{background:var(--orange);color:#fff} .chip.orange .dot{background:#fff}
.chip--tl{top:6%;left:-16px;transform:rotate(-5deg)}
.chip--br{bottom:9%;right:-12px;transform:rotate(4deg)}
.deco-dot{position:absolute;border-radius:50%;z-index:-1}

/* ---------- Marquee logos / proof ---------- */
.proof{padding-block:clamp(30px,4vw,46px)}
.proof__row{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:clamp(1.4rem,5vw,3.6rem)}
.proof__row span{font-family:var(--font-display);font-weight:600;font-size:clamp(1.1rem,2.3vw,1.7rem);color:rgba(25,25,25,.42);transition:color .25s,transform .25s}
.proof__row span:hover{color:var(--violet);transform:translateY(-2px)}

/* ---------- Color blocks ---------- */
.block{border-radius:var(--r-xl);padding:clamp(2.4rem,5vw,4.6rem) var(--pad);position:relative;overflow:hidden}
.block--violet{background:var(--violet);color:var(--cream)}
.block--blue{background:var(--blue);color:#06363a}
.block--orange{background:var(--orange);color:#fff}
.block--violetSoft{background:var(--violet-soft)}
.block--paper{background:var(--paper)}
.block .lead{color:inherit;opacity:.86}
.block--violet .eyebrow,.block--orange .eyebrow{background:#fff;color:var(--ink)}
.block--blue .eyebrow{background:var(--ink);color:var(--cream)}

/* ---------- Services cards ---------- */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.3rem;margin-top:2.8rem}
.card{background:#fff;border:3px solid var(--ink);border-radius:var(--r);padding:1.8rem;
  box-shadow:0 9px 0 -1px var(--ink);transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.card:hover{transform:translateY(-5px);box-shadow:0 14px 0 -1px var(--ink)}
.card__ico{width:58px;height:58px;border-radius:18px;display:grid;place-items:center;font-size:1.5rem;margin-bottom:1.2rem;transform:rotate(-4deg)}
.ico-v{background:var(--violet-soft)} .ico-o{background:var(--orange-soft)} .ico-b{background:var(--blue-soft)}
.card h3{font-size:1.4rem;margin-bottom:.55rem;color:var(--ink)}
.card p{font-size:.98rem;color:var(--txt-soft);font-weight:500}
.card__tags{display:flex;flex-wrap:wrap;gap:.4rem;margin-top:1.1rem}
.tag{font-family:var(--font-display);font-size:.74rem;font-weight:600;padding:.3em .8em;border-radius:999px;background:var(--ink);color:var(--cream)}

/* ---------- Stats pills ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1rem;margin-top:.5rem}
.stat{border-radius:var(--r);padding:1.6rem 1.3rem;border:3px solid var(--ink);box-shadow:0 8px 0 -1px var(--ink);text-align:center}
.stat:nth-child(1){background:var(--violet);color:#fff}
.stat:nth-child(2){background:var(--orange);color:#fff}
.stat:nth-child(3){background:var(--blue);color:#06363a}
.stat:nth-child(4){background:#fff}
.stat b{font-family:var(--font-display);font-weight:700;font-size:clamp(1.9rem,4vw,2.9rem);display:block;line-height:1}
.stat span{font-weight:700;font-size:.82rem;margin-top:.4rem;display:block;opacity:.92}

/* ---------- Portfolio cards ---------- */
.pf-grid{columns:3;column-gap:1.2rem;margin-top:2.6rem}
.pf-item{break-inside:avoid;margin-bottom:1.2rem;border-radius:var(--r);overflow:hidden;position:relative;
  border:4px solid var(--ink);box-shadow:0 9px 0 -1px var(--ink);background:#fff;cursor:pointer}
.pf-item img{width:100%;transition:transform .6s var(--ease)}
.pf-item:hover img{transform:scale(1.05)}
.pf-item__meta{position:absolute;left:12px;bottom:12px;display:flex;flex-direction:column;gap:.25rem}
.pf-item__meta b{font-family:var(--font-display);font-weight:600;font-size:.95rem;background:#fff;border:2px solid var(--ink);
  border-radius:999px;padding:.2em .7em;align-self:flex-start;box-shadow:0 3px 0 -1px var(--ink)}
.pf-item__meta small{font-family:var(--font-display);font-weight:600;font-size:.7rem;text-transform:uppercase;letter-spacing:.06em;
  background:var(--orange);color:#fff;border-radius:999px;padding:.18em .65em;align-self:flex-start}

/* ---------- Offers ---------- */
.offers{display:grid;grid-template-columns:1fr 1fr;gap:1.4rem;margin-top:2.8rem}
.offer{border-radius:var(--r-lg);padding:clamp(1.8rem,3.5vw,2.8rem);border:4px solid var(--ink);box-shadow:0 12px 0 -2px var(--ink)}
.offer--main{background:var(--violet);color:var(--cream)}
.offer--alt{background:#fff}
.offer__badge{display:inline-block;font-family:var(--font-display);font-weight:600;font-size:.74rem;letter-spacing:.04em;
  padding:.4em .9em;border-radius:999px;margin-bottom:1.2rem;background:var(--orange);color:#fff}
.offer--alt .offer__badge{background:var(--blue);color:#06363a}
.offer h3{font-size:clamp(1.6rem,3vw,2.2rem);margin-bottom:.3rem}
.offer__price{font-family:var(--font-display);font-weight:700;font-size:clamp(2.2rem,5vw,3.1rem);line-height:1;margin:1rem 0 .2rem}
.offer__price small{font-size:.9rem;font-weight:600;opacity:.8}
.offer ul{margin:1.4rem 0;display:grid;gap:.7rem}
.offer li{display:flex;gap:.6rem;font-weight:600;font-size:.98rem;align-items:flex-start}
.offer li::before{content:"✓";font-family:var(--font-display);font-weight:700;color:var(--orange)}
.offer--main li::before{color:var(--blue)}

/* ---------- Testimonials ---------- */
.tcards{display:grid;grid-template-columns:repeat(auto-fit,minmax(270px,1fr));gap:1.3rem;margin-top:2.8rem}
.tcard{background:#fff;border:3px solid var(--ink);border-radius:var(--r);padding:1.7rem;box-shadow:0 9px 0 -1px var(--ink);color:var(--ink)}
.tcard .stars{color:var(--orange);margin-bottom:.8rem;font-size:1.05rem}
.tcard p{font-weight:600;margin-bottom:1.2rem}
.tcard__who{display:flex;align-items:center;justify-content:space-between}
.tcard__who b{font-family:var(--font-display)}
.tcard__who small{color:var(--txt-soft);font-weight:600}
.tcard__tag{font-family:var(--font-display);font-size:.7rem;font-weight:600;text-transform:uppercase;background:var(--violet);color:#fff;border-radius:999px;padding:.3em .75em}

/* ---------- CTA ---------- */
.cta h2{font-size:clamp(2rem,5vw,3.4rem);margin-bottom:.9rem}
.cta .hero__cta{justify-content:center;margin-top:1.8rem}

/* ---------- Wave divider ---------- */
.wave{display:block;width:100%;height:auto;margin-bottom:-6px}
.wave.flip{transform:rotate(180deg);margin-bottom:0;margin-top:-6px}

/* ---------- Footer ---------- */
.footer{background:var(--ink);color:var(--cream);padding-block:clamp(3rem,6vw,4.6rem) 2rem;border-radius:var(--r-xl) var(--r-xl) 0 0;margin-top:clamp(40px,6vw,80px)}
.footer__top{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:2rem}
.footer h4{font-family:var(--font-display);font-size:.82rem;letter-spacing:.1em;text-transform:uppercase;color:#fff;margin-bottom:1.1rem}
.footer ul{display:grid;gap:.6rem}
.footer a{color:rgba(255,252,243,.7);font-weight:600;transition:color .2s}
.footer a:hover{color:var(--orange)}
.footer__brand .brand__txt{color:var(--cream)}
.footer__brand p{color:rgba(255,252,243,.7);max-width:32ch;margin-top:1rem;font-weight:500}
.footer__social{display:flex;gap:.6rem;margin-top:1.3rem}
.footer__social a{width:42px;height:42px;border-radius:14px;background:rgba(255,252,243,.1);display:grid;place-items:center;font-family:var(--font-display);font-weight:600;font-size:.78rem;transition:.25s}
.footer__social a:hover{background:var(--orange);color:#fff;transform:translateY(-2px)}
.footer__bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:1rem;margin-top:2.6rem;padding-top:1.8rem;border-top:1px solid rgba(255,252,243,.14);color:rgba(255,252,243,.6);font-weight:600;font-size:.85rem}

/* ---------- Reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.07s}.reveal[data-d="2"]{transition-delay:.14s}.reveal[data-d="3"]{transition-delay:.21s}

/* ---------- Responsive ---------- */
@media(max-width:960px){
  .hero__grid{grid-template-columns:1fr;gap:2.6rem}
  .hero__media{max-width:440px;margin-inline:auto}
  .offers{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
  .pf-grid{columns:2}
  .footer__top{grid-template-columns:1fr 1fr}
}
@media(max-width:640px){
  .nav__links{position:absolute;top:100%;left:0;right:0;background:var(--cream);flex-direction:column;
    align-items:stretch;justify-content:flex-start;gap:0;padding:.35rem 0;border-top:1px solid var(--line);
    max-height:78vh;overflow-y:auto;transform:translateY(-10px);opacity:0;pointer-events:none;
    transition:transform .25s var(--ease),opacity .25s var(--ease);z-index:55;box-shadow:0 24px 44px -26px rgba(0,0,0,.55)}
  .nav__links.open{transform:none;opacity:1;pointer-events:auto}
  .nav__links a{font-size:1.05rem;padding:.85rem var(--pad);width:100%}
  .nav__links a.active::after{display:none}
  .burger{display:flex}
  .burger.x span:nth-child(1){transform:translateY(8px) rotate(45deg)}
  .burger.x span:nth-child(2){opacity:0}
  .burger.x span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}
  .pf-grid{columns:1}.stats{grid-template-columns:1fr 1fr}.footer__top{grid-template-columns:1fr}
}
/* ---------- Scroll-expand hero (photo → vidéo) ---------- */
.xhero{position:relative;height:185vh;background:#0c0710}
.xhero__pin{position:sticky;top:0;height:100vh;overflow:hidden;display:grid;place-items:center;background:#0c0710}
.xhero__bg{position:absolute;inset:0;z-index:0;will-change:opacity}
.xhero__bg img{width:100%;height:100%;object-fit:cover;object-position:center 28%}
.xhero__bg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(8,5,12,.5),rgba(8,5,12,.64))}
.xhero__media{position:relative;z-index:2;width:min(46vh,90vw);height:min(82vh,160vw);border-radius:0;overflow:hidden;
  border:5px solid var(--cream);box-shadow:0 34px 90px -24px rgba(0,0,0,.8);transform:scale(.46);transform-origin:center;will-change:transform}
.xhero__media video{width:100%;height:100%;object-fit:cover;display:block}
.xchip{position:absolute;left:50%;bottom:18px;transform:translateX(-50%);background:var(--blue);color:#06363a;border-radius:999px;
  padding:.45em 1em;font-family:var(--font-display);font-weight:600;font-size:.8rem;display:inline-flex;align-items:center;gap:.45em;white-space:nowrap;box-shadow:0 6px 0 -1px #0799a0}
.xchip .dot{width:8px;height:8px;border-radius:50%;background:#06363a}
.xhero__title{position:absolute;z-index:3;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.05em;
  pointer-events:none;color:#fff;text-align:center;text-shadow:0 2px 30px rgba(0,0,0,.45)}
.xword{font-family:var(--font-display);font-weight:900;font-size:clamp(2.6rem,9vw,7rem);line-height:.92;text-transform:uppercase;letter-spacing:-.02em;white-space:nowrap;will-change:transform,opacity}
.xhero__hint{position:absolute;z-index:3;bottom:4vh;left:50%;transform:translateX(-50%);color:var(--cream);
  font-family:var(--font-display);font-weight:600;font-size:.88rem;display:flex;flex-direction:column;align-items:center;gap:.35rem;letter-spacing:.02em}
.xhero__hint .ar{font-size:1.2rem;animation:bob 1.5s ease-in-out infinite}
@keyframes bob{0%,100%{transform:translateY(0)}50%{transform:translateY(7px)}}

/* Nav lisible au-dessus du hero sombre (avant scroll) */
.home-x .header:not(.scrolled) .nav__links a,
.home-x .header:not(.scrolled) .brand__txt{color:var(--cream)}
.home-x .header:not(.scrolled) .brand__txt small{color:rgba(255,252,243,.72)}
.home-x .header:not(.scrolled) .lang{border-color:rgba(255,252,243,.7)}
.home-x .header:not(.scrolled) .lang button{color:var(--cream)}
.home-x .header:not(.scrolled) .lang button.on{background:var(--cream);color:var(--ink)}
.home-x .header:not(.scrolled) .burger span{background:var(--cream)}
@media(max-width:640px){
  .xhero{height:120vh}.xhero__media{border-width:4px}
  .xhero__title{padding-inline:20px;gap:.12em}
  .xword{font-size:clamp(1.2rem,5.8vw,2rem)!important;white-space:normal;line-height:1.05}
}

@media(prefers-reduced-motion:reduce){*{animation-duration:.001ms!important;transition-duration:.001ms!important}.reveal{opacity:1;transform:none}.xhero{height:100vh}.xhero__media{transform:scale(1)}.xhero__title{display:none}}