/* =====================================================================
   ASH MEDIA GROUP — Site vitrine
   Design system — DA validée Gilda (4 piliers : épuré · cinématique ·
   chaleureux · arrondi). Charte ASH. Build Gidéon.
   ===================================================================== */

/* ---------- Tokens ---------- */
:root{
  /* Charte ASH */
  --violet:#641794;
  --violet-600:#7a1fb0;
  --violet-300:#b277e0;
  --orange:#ff6105;
  --orange-soft:#ff8540;
  --ink:#191919;
  --black:#000000;
  --white:#ffffff;
  --cream:#fffcf3;

  /* Surfaces */
  --bg:#0d0a12;
  --bg-2:#140f1c;
  --surface:#1b1522;
  --line:rgba(255,255,255,.10);
  --line-strong:rgba(255,255,255,.18);
  --txt:#f4f0f7;
  --txt-soft:rgba(244,240,247,.66);

  /* Type */
  --font-display:"Archivo",-apple-system,system-ui,sans-serif;
  --font-body:"Inter",-apple-system,system-ui,sans-serif;

  /* Layout */
  --maxw:1280px;
  --radius:26px;
  --radius-lg:38px;
  --radius-sm:16px;
  --pad:clamp(20px,5vw,64px);
  --ease:cubic-bezier(.22,1,.36,1);

  /* Gradients signature */
  --grad-violet:linear-gradient(135deg,#641794 0%,#9b30c9 55%,#ff6105 140%);
  --grad-hero:radial-gradient(120% 120% at 15% 10%,#3a1259 0%,#170c22 48%,#0a0710 100%);
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);
  background:var(--bg);
  color:var(--txt);
  line-height:1.6;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
ul{list-style:none}
::selection{background:var(--orange);color:#fff}

/* ---------- Layout helpers ---------- */
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--pad)}
.section{padding-block:clamp(72px,10vw,140px)}
.eyebrow{
  font-family:var(--font-display);
  font-weight:700;font-size:.74rem;letter-spacing:.28em;text-transform:uppercase;
  color:var(--orange);display:inline-flex;align-items:center;gap:.6em;margin-bottom:1.1rem;
}
.eyebrow::before{content:"";width:30px;height:2px;background:var(--orange);display:inline-block}
.center{text-align:center}
.center .eyebrow{justify-content:center}

/* ---------- Type ---------- */
h1,h2,h3,h4{font-family:var(--font-display);font-weight:800;line-height:1;letter-spacing:-.02em}
.display{
  font-weight:800;
  font-size:clamp(2.9rem,8.5vw,7rem);
  line-height:.92;letter-spacing:-.03em;text-transform:lowercase;
}
.display em{font-style:italic;font-weight:800;color:var(--orange);position:relative}
.h-section{font-size:clamp(2.1rem,5.2vw,4rem);text-transform:lowercase;line-height:.96}
.h-section em{font-style:italic;color:var(--orange)}
.lead{font-size:clamp(1.05rem,1.6vw,1.3rem);color:var(--txt-soft);max-width:62ch}
.muted{color:var(--txt-soft)}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.6em;
  font-family:var(--font-display);font-weight:700;font-size:.95rem;letter-spacing:.01em;
  padding:1.05em 1.9em;border-radius:999px;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),background .35s var(--ease);
  white-space:nowrap;
}
.btn .arrow{transition:transform .35s var(--ease)}
.btn:hover .arrow{transform:translateX(4px)}
.btn-primary{background:var(--orange);color:#fff;box-shadow:0 12px 34px -12px rgba(255,97,5,.7)}
.btn-primary:hover{transform:translateY(-3px);box-shadow:0 20px 44px -14px rgba(255,97,5,.85)}
.btn-violet{background:var(--violet);color:#fff;box-shadow:0 12px 34px -14px rgba(100,23,148,.85)}
.btn-violet:hover{transform:translateY(-3px);background:var(--violet-600)}
.btn-ghost{border:1.5px solid var(--line-strong);color:#fff;background:rgba(255,255,255,.02)}
.btn-ghost:hover{border-color:#fff;transform:translateY(-3px)}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{transform:translateY(-3px);background:#000}

/* ---------- Marquee ticker ---------- */
.ticker{
  background:var(--orange);color:#120a05;
  font-family:var(--font-display);font-weight:800;text-transform:uppercase;
  letter-spacing:.06em;font-size:.82rem;
  overflow:hidden;white-space:nowrap;padding-block:.6rem;position:relative;z-index:60;
}
.ticker__track{display:inline-flex;gap:0;animation:scroll-x 32s linear infinite;will-change:transform}
.ticker__track span{padding-inline:1.4rem;display:inline-flex;align-items:center;gap:1.4rem}
.ticker__track span::after{content:"✦";color:rgba(18,10,5,.55)}
@keyframes scroll-x{to{transform:translateX(-50%)}}

/* ---------- Header / Nav ---------- */
.header{position:sticky;top:0;z-index:50;transition:background .4s var(--ease),backdrop-filter .4s}
.header.scrolled{background:rgba(13,10,18,.82);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;padding-block:1.1rem}
.brand{display:flex;align-items:center;gap:.7rem;font-family:var(--font-display);font-weight:800;letter-spacing:-.01em}
.brand__mono{
  width:42px;height:42px;border-radius:13px;background:var(--grad-violet);
  display:grid;place-items:center;font-size:.92rem;color:#fff;letter-spacing:.02em;
  box-shadow:0 8px 22px -8px rgba(100,23,148,.8);
}
.brand__txt{font-size:1.08rem;line-height:1}
.brand__txt small{display:block;font-family:var(--font-body);font-weight:500;font-size:.6rem;letter-spacing:.32em;text-transform:uppercase;color:var(--txt-soft);margin-top:3px}
.nav__links{display:flex;align-items:center;gap:2rem}
.nav__links a{font-weight:500;font-size:.95rem;color:var(--txt-soft);transition:color .25s;position:relative}
.nav__links a:hover,.nav__links a.active{color:#fff}
.nav__links a.active::after{content:"";position:absolute;left:0;bottom:-7px;width:100%;height:2px;background:var(--orange);border-radius:2px}
.nav__right{display:flex;align-items:center;gap:1rem}
.lang{display:flex;align-items:center;border:1px solid var(--line-strong);border-radius:999px;overflow:hidden;font-family:var(--font-display);font-weight:700;font-size:.78rem}
.lang button{padding:.4em .8em;color:var(--txt-soft);transition:.25s}
.lang button.on{background:#fff;color:var(--ink)}
.burger{display:none;flex-direction:column;gap:5px;width:30px}
.burger span{height:2px;background:#fff;border-radius:2px;transition:.3s}

/* ---------- Hero ---------- */
.hero{position:relative;background:var(--grad-hero);overflow:hidden;padding-block:clamp(48px,8vw,90px) clamp(60px,8vw,110px)}
.hero__glow{position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(40% 50% at 80% 30%,rgba(255,97,5,.18),transparent 70%),
             radial-gradient(45% 55% at 12% 75%,rgba(100,23,148,.35),transparent 70%);}
.hero__grid{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(24px,4vw,56px);align-items:center}
.hero__rating{display:flex;align-items:center;gap:.6rem;font-size:.85rem;color:var(--txt-soft);margin-bottom:1.4rem}
.hero__rating .stars{color:var(--orange);letter-spacing:.1em}
.hero__title{margin-bottom:1.6rem}
.hero__cta{display:flex;flex-wrap:wrap;gap:.9rem;margin-top:2rem}
.hero__media{position:relative}
.hero__media img{border-radius:var(--radius-lg);width:100%;aspect-ratio:4/5;object-fit:cover;
  box-shadow:0 40px 90px -30px rgba(0,0,0,.8)}
.hero__chip{
  position:absolute;background:rgba(20,15,28,.72);backdrop-filter:blur(10px);
  border:1px solid var(--line-strong);border-radius:999px;padding:.6em 1.1em;
  font-family:var(--font-display);font-weight:700;font-size:.78rem;display:flex;align-items:center;gap:.5em;
  box-shadow:0 12px 30px -12px rgba(0,0,0,.6)}
.hero__chip .dot{width:8px;height:8px;border-radius:50%;background:var(--orange)}
.hero__chip--1{top:8%;left:-14px}
.hero__chip--2{bottom:14%;right:-10px;background:var(--orange);color:#120a05;border-color:transparent}
.hero__chip--2 .dot{background:#120a05}

/* ---------- Stat bar ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border-radius:var(--radius);overflow:hidden;border:1px solid var(--line)}
.stat{background:var(--bg-2);padding:clamp(1.3rem,3vw,2.1rem)}
.stat b{font-family:var(--font-display);font-weight:800;font-size:clamp(1.9rem,4vw,3rem);display:block;line-height:1;letter-spacing:-.02em}
.stat span{font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;color:var(--txt-soft);margin-top:.5rem;display:block}

/* ---------- Light section ---------- */
.light{background:var(--cream);color:var(--ink)}
.light .lead,.light .muted{color:rgba(25,25,25,.66)}
.light .h-section em{color:var(--violet)}
.light .eyebrow{color:var(--violet)}
.light .eyebrow::before{background:var(--violet)}

/* ---------- Services ---------- */
.svc-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:1.2rem;margin-top:3rem}
.svc{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);
  padding:clamp(1.6rem,3vw,2.3rem);transition:transform .4s var(--ease),border-color .4s,background .4s;position:relative;overflow:hidden}
.light .svc{background:#fff;border-color:rgba(25,25,25,.08);box-shadow:0 1px 0 rgba(25,25,25,.03)}
.svc:hover{transform:translateY(-6px);border-color:var(--violet-300)}
.svc__ico{width:54px;height:54px;border-radius:16px;background:var(--grad-violet);display:grid;place-items:center;margin-bottom:1.4rem;font-size:1.4rem}
.svc h3{font-size:1.45rem;text-transform:lowercase;margin-bottom:.7rem}
.svc p{font-size:.97rem;color:var(--txt-soft)}
.light .svc p{color:rgba(25,25,25,.62)}
.svc__tags{display:flex;flex-wrap:wrap;gap:.4rem;margin-top:1.3rem}
.tag{font-size:.72rem;font-weight:600;padding:.35em .8em;border-radius:999px;background:rgba(100,23,148,.14);color:var(--violet-300)}
.light .tag{background:rgba(100,23,148,.1);color:var(--violet)}

/* ---------- Proof / logos ---------- */
.proof{border-block:1px solid var(--line)}
.proof__row{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:clamp(1.6rem,5vw,4rem)}
.proof__row span{font-family:var(--font-display);font-weight:800;font-size:clamp(1.1rem,2.4vw,1.8rem);color:var(--txt-soft);letter-spacing:.02em;transition:color .3s}
.proof__row span:hover{color:#fff}
.light .proof__row span{color:rgba(25,25,25,.4)}
.light .proof__row span:hover{color:var(--ink)}

/* ---------- Portfolio grid ---------- */
.pf-filters{display:flex;flex-wrap:wrap;gap:.6rem;margin-top:2rem}
.pf-filters button{
  font-family:var(--font-display);font-weight:700;font-size:.85rem;padding:.6em 1.2em;border-radius:999px;
  border:1px solid var(--line-strong);color:var(--txt-soft);transition:.3s}
.pf-filters button.on,.pf-filters button:hover{background:#fff;color:var(--ink);border-color:#fff}
.light .pf-filters button{border-color:rgba(25,25,25,.18);color:rgba(25,25,25,.6)}
.light .pf-filters button.on,.light .pf-filters button:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.pf-grid{columns:3;column-gap:1.1rem;margin-top:2.4rem}
.pf-item{break-inside:avoid;margin-bottom:1.1rem;border-radius:var(--radius);overflow:hidden;position:relative;cursor:pointer;background:var(--surface)}
.pf-item img{width:100%;transition:transform .7s var(--ease);filter:saturate(1.02)}
.pf-item:hover img{transform:scale(1.06)}
.pf-item__meta{position:absolute;inset:auto 0 0 0;padding:1.2rem;background:linear-gradient(transparent,rgba(8,5,12,.88));
  opacity:0;transform:translateY(10px);transition:.4s var(--ease)}
.pf-item:hover .pf-item__meta{opacity:1;transform:none}
.pf-item__meta b{font-family:var(--font-display);font-size:1.05rem;display:block}
.pf-item__meta small{color:var(--orange-soft);font-weight:600;letter-spacing:.08em;text-transform:uppercase;font-size:.7rem}
.pf-cat{display:none}
.pf-cat.show{display:block}

/* ---------- Offers / pricing ---------- */
.offers{display:grid;grid-template-columns:1fr 1fr;gap:1.3rem;margin-top:3rem}
.offer{border-radius:var(--radius-lg);padding:clamp(1.8rem,3.5vw,3rem);position:relative;overflow:hidden}
.offer--main{background:var(--grad-violet);color:#fff;box-shadow:0 30px 70px -30px rgba(100,23,148,.7)}
.offer--alt{background:var(--surface);border:1px solid var(--line)}
.light .offer--alt{background:#fff;border-color:rgba(25,25,25,.1)}
.offer__badge{display:inline-flex;align-items:center;gap:.4em;font-family:var(--font-display);font-weight:700;font-size:.72rem;
  letter-spacing:.14em;text-transform:uppercase;padding:.45em .9em;border-radius:999px;margin-bottom:1.4rem;
  background:rgba(255,255,255,.18)}
.offer--alt .offer__badge{background:rgba(255,97,5,.16);color:var(--orange)}
.offer h3{font-size:clamp(1.7rem,3vw,2.4rem);text-transform:lowercase;margin-bottom:.4rem}
.offer__price{font-family:var(--font-display);font-weight:800;font-size:clamp(2.4rem,5vw,3.4rem);line-height:1;margin:1.2rem 0 .3rem}
.offer__price small{font-size:1rem;font-weight:600;opacity:.7}
.offer ul{margin:1.6rem 0;display:grid;gap:.8rem}
.offer li{display:flex;gap:.7rem;font-size:.97rem;align-items:flex-start}
.offer li::before{content:"✓";font-weight:800;color:var(--orange)}
.offer--main li::before{color:#fff}
.offer--alt li::before{color:var(--violet)}

/* ---------- Testimonials ---------- */
.tcards{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:1.1rem;margin-top:3rem}
.tcard{background:#fff;border-radius:var(--radius);padding:1.8rem;color:var(--ink);box-shadow:0 18px 40px -28px rgba(0,0,0,.4)}
.tcard .stars{color:var(--orange);letter-spacing:.1em;margin-bottom:1rem}
.tcard p{font-size:1.02rem;margin-bottom:1.4rem}
.tcard__who{display:flex;align-items:center;justify-content:space-between}
.tcard__who b{font-family:var(--font-display)}
.tcard__who small{color:rgba(25,25,25,.5)}
.tcard__tag{font-size:.68rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
  background:var(--ink);color:#fff;padding:.4em .8em;border-radius:999px}

/* ---------- Process steps ---------- */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1.1rem;margin-top:3rem;counter-reset:s}
.step{border:1px solid var(--line);border-radius:var(--radius);padding:1.8rem;position:relative}
.light .step{border-color:rgba(25,25,25,.1)}
.step::before{counter-increment:s;content:"0" counter(s);font-family:var(--font-display);font-weight:800;
  font-size:2.4rem;color:var(--violet-300);display:block;margin-bottom:.8rem;line-height:1}
.light .step::before{color:var(--violet)}
.step h3{font-size:1.2rem;text-transform:lowercase;margin-bottom:.5rem}
.step p{font-size:.92rem;color:var(--txt-soft)}
.light .step p{color:rgba(25,25,25,.6)}

/* ---------- CTA band ---------- */
.cta-band{background:var(--grad-violet);border-radius:var(--radius-lg);padding:clamp(2.4rem,6vw,5rem);text-align:center;position:relative;overflow:hidden}
.cta-band::after{content:"";position:absolute;inset:0;background:radial-gradient(60% 80% at 50% 120%,rgba(255,97,5,.4),transparent 60%);pointer-events:none}
.cta-band h2{font-size:clamp(2rem,5vw,3.6rem);text-transform:lowercase;margin-bottom:1rem;position:relative}
.cta-band .lead{color:rgba(255,255,255,.82);margin-inline:auto;margin-bottom:2.2rem;position:relative}
.cta-band .hero__cta{justify-content:center;position:relative}

/* ---------- FAQ ---------- */
.faq{max-width:820px;margin:3rem auto 0}
.faq details{border-bottom:1px solid var(--line);padding:1.3rem 0}
.light .faq details{border-color:rgba(25,25,25,.12)}
.faq summary{font-family:var(--font-display);font-weight:700;font-size:1.12rem;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:1rem;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.6rem;color:var(--orange);transition:transform .3s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{color:var(--txt-soft);margin-top:.9rem;font-size:.98rem}
.light .faq p{color:rgba(25,25,25,.62)}

/* ---------- Forms ---------- */
.form{display:grid;gap:1.1rem;max-width:560px}
.field{display:grid;gap:.5rem}
.field label{font-family:var(--font-display);font-weight:600;font-size:.85rem;letter-spacing:.02em}
.field input,.field textarea,.field select{
  background:var(--surface);border:1px solid var(--line-strong);border-radius:14px;padding:.95em 1.1em;color:#fff;font-family:inherit;font-size:1rem;transition:border-color .25s}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--orange)}
.field textarea{min-height:130px;resize:vertical}
.two{display:grid;grid-template-columns:1fr 1fr;gap:1.1rem}

/* ---------- Contact split ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4rem);align-items:start}
.contact-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:2rem;margin-bottom:1.1rem}
.contact-card h3{font-size:1.3rem;text-transform:lowercase;margin-bottom:.4rem}
.contact-card a{color:var(--orange-soft);font-weight:600}
.contact-list{display:grid;gap:1rem;margin-top:1.4rem}
.contact-list li{display:flex;gap:.8rem;align-items:center;font-size:.97rem}
.contact-list b{font-family:var(--font-display)}

/* ---------- About ---------- */
.about-split{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.about-split img{border-radius:var(--radius-lg);aspect-ratio:4/5;object-fit:cover;box-shadow:0 40px 90px -34px rgba(0,0,0,.8)}
.values{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:1.1rem;margin-top:3rem}
.value{padding:1.6rem;border:1px solid var(--line);border-radius:var(--radius)}
.value h3{font-size:1.15rem;text-transform:lowercase;margin-bottom:.5rem;color:var(--orange)}
.value p{font-size:.92rem;color:var(--txt-soft)}

/* ---------- Page hero (interior) ---------- */
.phero{background:var(--grad-hero);padding-block:clamp(60px,9vw,120px) clamp(40px,6vw,72px);position:relative;overflow:hidden}
.phero__glow{position:absolute;inset:0;background:radial-gradient(40% 60% at 85% 20%,rgba(255,97,5,.16),transparent 70%),radial-gradient(50% 60% at 5% 90%,rgba(100,23,148,.3),transparent 70%);pointer-events:none}
.phero .display{max-width:16ch}
.breadcrumb{font-size:.8rem;color:var(--txt-soft);margin-bottom:1.4rem;letter-spacing:.04em}
.breadcrumb a:hover{color:#fff}

/* ---------- Footer ---------- */
.footer{background:#070509;border-top:1px solid var(--line);padding-block:clamp(3rem,6vw,5rem) 2rem}
.footer__top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:2rem}
.footer h4{font-size:.8rem;letter-spacing:.16em;text-transform:uppercase;color:var(--txt-soft);margin-bottom:1.2rem;font-family:var(--font-body);font-weight:600}
.footer ul{display:grid;gap:.7rem}
.footer a{color:var(--txt-soft);font-size:.95rem;transition:color .25s}
.footer a:hover{color:#fff}
.footer__brand p{color:var(--txt-soft);font-size:.95rem;max-width:34ch;margin-top:1rem}
.footer__social{display:flex;gap:.7rem;margin-top:1.4rem}
.footer__social a{width:40px;height:40px;border:1px solid var(--line-strong);border-radius:12px;display:grid;place-items:center;transition:.3s;font-size:.78rem;font-weight:700}
.footer__social a:hover{background:var(--orange);border-color:var(--orange);color:#120a05}
.footer__bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:1rem;margin-top:3rem;padding-top:2rem;border-top:1px solid var(--line);color:var(--txt-soft);font-size:.85rem}

/* ---------- Reveal animation ---------- */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.08s}
.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}

/* ---------- Responsive ---------- */
@media(max-width:980px){
  .hero__grid{grid-template-columns:1fr;gap:2.6rem}
  .hero__media{max-width:440px;margin-inline:auto}
  .about-split,.contact-grid{grid-template-columns:1fr}
  .offers{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
  .pf-grid{columns:2}
  .footer__top{grid-template-columns:1fr 1fr}
}
@media(max-width:680px){
  .nav__links{
    position:fixed;inset:0 0 0 auto;width:min(80vw,320px);background:var(--bg-2);
    flex-direction:column;align-items:flex-start;justify-content:center;gap:1.8rem;padding:3rem;
    transform:translateX(100%);transition:transform .45s var(--ease);z-index:55;border-left:1px solid var(--line)}
  .nav__links.open{transform:none}
  .nav__links a{font-size:1.4rem}
  .burger{display:flex}
  .burger.x span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .burger.x span:nth-child(2){opacity:0}
  .burger.x span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .pf-grid{columns:1}
  .stats{grid-template-columns:1fr 1fr}
  .two{grid-template-columns:1fr}
  .footer__top{grid-template-columns:1fr}
}
@media(prefers-reduced-motion:reduce){
  *{animation-duration:.001ms!important;transition-duration:.001ms!important}
  .reveal{opacity:1;transform:none}
}